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     Marketing

  • “They produce results without over claiming.  They are low pressure and easy to work with.”
        
  • “There are flashier products available with other companies but they don’t offer the data mining and  
    customization. They are quick to respond to my needs and partner with my dealership to help me move
    forward and grow my business. “

     Menus

  • “Creating hundreds of op codes and service packages has always been a time consuming task and
    maintenance nightmare for a service manager.  So, investing in a solution that included the setup and on-
    going maintenance of these elements with their online marketing system was a no brainer.”

  • “The auto industry has needed this universal service tool for years.  Improving this area of our service
    department has been a major contributor to our increased profit margin and success of our business.”

  • “Our Lexus dealership has shown a noticeable decrease of service complaints.  Consistent quoting as well
    as an increase of over $4 dollars in our ELR in just a couple of months have been just a couple of the
    benefits.  When you’re averaging over 6000 service hours a month this adds up to big difference.  If you’re
    looking for a user friendly system that does exactly what they say it will – This is it!”

  • They have helped us increase our HPRO by .3 in the lube center and .5 in the main shop.  We have also
    seen an increase in our ELR, an increase of $25 - $30 per RO, and increased gross profits.  The menu
    system has also assisted us in keeping parts pricing errors to a minimum on maintenance operations.  They
    also saves time on the drive and this allows our advisors to work more closely with each customer.”


     Appointments

  • “We love the tool – it’s so easy to use.  Our appointment coordinators utilize it and the integration with ADP is
    seamless.  It also allows our customers to make confirmed service appointments at their convenience 24/7.  
    Currently 15-20% of our appointments are made through our website.  Also, support is awesome.”

  • “They have designed the exact system for our needs.  Now we have the ability to load the shop with hours
    and accurately book appointments – it’s so much faster plus our customers love the convenience of
    scheduling online.”   

  • “The support is outstanding – I send an email or leave a message and I get a response within 5-10 minutes –
    no matter what time of day or night.  It is clear they are very customer focused.  The other thing I appreciate is
    they continue to enhance the program to offer more functionality.  They actually listen to their customers when
    we suggest changes we would like to see.  We have been using the program for about 2-1/2 years – it’s
    been a great tool to help me control my shop work flow.”  


     Phones - Case Studies

  • VW Store Recalls:  We managed a recall campaign for a VW dealership that utilized our Direct Connect auto
    call system.  38% of the live connect calls pressed 1 to be connected to our call center, we then scheduled
    the appointment using their web-based system.  This was an extremely fast and cost efficient way to create
    inbound calls and schedule recall appointments.  Additionally, we left a message on answering machines
    with a toll free number for the customer to return the call.  26% of the answering machine messages called
    back in to schedule the appointment.  The 800 number was connected to the same IVR system that we use
    for their inbound calls.

  • Jaguar/Volvo/Land Rover Store:  We recently installed BackStop in a Jaguar Volvo Land Rover dealership to
    take overflow calls from the service department.  The dealership took that opportunity to restructure their
    phone tree, in doing so they put our phone number in at the end of the longest line of prompts.  The customer
    has to go through several phone prompts before the call goes out to us.  Since then we are averaging more
    than 100 scheduled appointments per month!  These are calls that would not have been answered by the
    dealership and could have gone elsewhere for service.

  • VW Store Auto Calls:  A VW store, that we had already been taking their calls, decided to do an autocall
    blast for a service special.  The calls worked a little too well and quickly overwhelmed their advisors who are
    the front line for scheduling appointments.  The overflow calls came out to us and we were scheduling
    appointments at the rate of 30 per hour.

  • Toyota Store Recall:  A Toyota customer of our sent out a mass email notifying customers about the gas
    pedal and floor mat recall using our 800 # service.  The email list was several thousand customers and it
    generated a tremendous number of phone calls.  These calls came directly to our call center and bypassed
    the dealership switchboard.  We were able to handle the inbound traffic (the dealership could have never
    handled that many calls on their own) and schedule the appointments.  We were able to add customer pay
    service to 25% of the recall appointments.  
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